Manage Prime Membership Influencer Marketing Platforms

A lot of marketers around the world are searching for ways to connect with their audiences in an effective and greater way. It’s becoming very clear that most of the consumers trust their co-consumers than brands. Meaning, the great and genuine power lies with the customers, which is why Brands need to adapt their marketing strategies in order for them to create better experiences for their audience.We all know that the Influencer Marketing idea is a slow but steady one. Unlike the traditional marketing, most of the businesses and brands are willing or need to be willing to invest the time to develop authentic and genuine relationships with their influencers. Results are measured in the acquisition of new brand loyalists and not often measured by dollars and cents, but it is difficult to gain success without an extra fund to back it up. That’s what business is, you need to invest time and money, in return, if your marketing strategy is excellent, it’s either you gain more trusts and more funds or you fail if your marketing does not work.The actual marketing requires time and attention, you don’t need to be more focused on tasks like managing campaigns and influencer relationship but just watch it out. The most important tasks are finding the right people to work with, monitoring campaigns and measuring the success or failure, but remember, failure motivates you to work and drive better to gain your success. You don’t need to give most of your time on doing those multiple tasks, that is why software is invented. If accounting tools save you time in counting your money and just leaving you free to focus on how to higher your earnings. These influencer marketing platforms reduce the time-sucking administrative tasks that distract you from reaching your goals and objectives.


If you are new to the Influencer Marketing world, these apps can serve as your preliminary steps to slowly gain your success as an influencer, and also to ease your tasks while starting, they help you build solid campaigns without your head hurting.

TapInfluence has launched TapFusion in September of 2015, it is an automation software, they bill it as an Enterprise solution, they have Target, Volvo, Lego, and The Gap as their customer list features. An impressive list that serves as the proof of their website’s boasts about the platform’s effectiveness. The software itself is more like an influencer marketplace, Brands and Agencies can search through the software’s massive database of influencers. And ones they found their influencers, they will work with them to define what does the campaign looks like when it’s launched. As soon as the campaigns are launched and go live in the feeds of social media users anywhere in the world, the software collects all relevant data to feed into its analytics and reporting engine. TapFusion is an incredibly efficient platform to work on but this is not a platform for small agencies or businesses. Sign up for a demo and an automated email will pop up onto your email saying that they require an investment of $25,000 per quarter for customer enterprise solutions. If this sounds too big to you, this is not the solution for yours. But if your budget meets this requirement, your $25,000 will be very well spent.

Speakr, it is less a software platform, it’s a platform more of an agency that pairs brands with influencers. But it does not mean that technology is not a second thought, the software is there every time they work on their clients, it’s the driving factor, how it represents its influencers. Its network exceeds over 20,000 social media stars, those people who don’t only have large followings but those who show consistent engagement with a loyal audience. The audience is part of the requirement to one of Speakr’s influencers, they also need to be ambassadors in their area of interest. Speakr offers brands the opportunity to connect and develop content with a lot of people at a time. Speakr is not interested in potential. Speakr has also featured list of some huge companies and brands such as, Verizon, Sony, Ford, Nissan, Disney, Microsoft and Universal Studios, they are just few that have seen results using the Speakr platform.

Traackr. Without deep analytics engine and extensive network of influencers, no Influential Marketing platform would be complete. Traackr’s platform focuses on Influencer Relationship Management because most few companies acknowledge influencer marketing selling point by the trust. It’s primary focus in the brand’s success with earning “lasting influence.” Traackr allows the brands to engage with the influencers and their audiences that foster familiarity and build authenticity and trust. HP, Forbes, EMC, Intel, and Travelocity are just a few of some huge companies that had expanded their reach using Traackr.

Revfluence, this platform is described as “self-service platform,” it has access to over 150,000 influencers across those huge social media platforms. It’s a good fit for agencies and brands who create their own at-home marketing campaigns. Revfluence has a solid focus on the actual creation of content, the Creator Collaboration Toolkit, the platform streamlines the process of working with influencers, built-in tools assist with the creation and management of each piece of content then track each campaign’s progress, monitor its reach and ensure engagement with audiences. This platform has Quest Nutrition, Birchbox, Dermalogica and Scopely on their featured brand list, it may not be household names yet but Revfluence helps to push them to the next level.

NeoReach, a small startup, they give the appearance of trying to fully define themselves. They describe their platform as a “Self-service Influencer Marketing Software.” Aside from that, they do have an offer for “Managed Campaigns,” they do the design and runs the full campaign on behalf of their clients, then clients will just hop into their dashboard and see the situation of their campaigns..

Socialbook, a new platform which could help influencers with their insights. It is the world’s first real-time influencer performance analytical engine and a genius platform that could help most of the influencers to monitor their performance. It works by inputting the influencer’s username and/or channel URL, then the Socialbook engine will start working and generating the demographics, afterwards, the influencer will get the account report. Easy as 1, 2, 3!

Artificial Intelligence and Our Humanity

We hear and read about it everywhere these days.

You hear people saying, “The future is now.”

“We have to give way to technology.”

“We’ll be better off and live better lives (maybe not even work) if we let AI do it.”

Yes, technology is here, and we are living at the dawn of the age of AI, and it’s a topic that we’ve seen and heard a lot more about this year.

I wonder what the opportunities will be for the average person. You know, the person who is not the founder of Facebook, Google or Amazon, which have placed such high barriers to entry that it will be rare for companies to break into that stratospheric league.

What’s Going to Happen with Humans?

Do you wonder what’s going to happen to the average person? AI are taking over customer service, writing, design, sales, law, and medicine. As a businessman and social entrepreneur, the reality is that if you’re looking at things in a purely bottom-line manner, using AI could make a whole lot of sense. They never get sick. They work 27/7/365. They never stop and can indeed produce more than any human can–in a lifetime. From a pure dollars and cents perspective, AI can make a lot of sense.

But then you have to wonder about the broader implications of AI, and I sense that society has not even started to get its head around the implications. If you pay even a little attention to the news, then you know that a few months ago Facebook engineers shut down and pulled the plug on AI that decided on its own to go ahead and develop a new language. It was more efficient for them to get the work done, but humans did not understand. It seems that the language was basic, but what happens if the AI had not been shut down? Would they have developed a highly sophisticated way to communicate and operate that completely excised human?

I agree that technology can be beneficial to society. I think most people would agree that we’d prefer to send a bot into a dangerous situation, say war, rather than ask our men and women to put their lives on the line. I think there’s something to be said for the rapidly expanding role of robotics in medicine. For example, the fact that we’ve started to print human organs with 3D is a significant advancement, and we have to hope that many lives will be saved.

The Deeper Issues Related to AI

My concern as I dig deeper into the issue of AI is what the implications are for the human race, and yes, that even includes how we in the philanthropic sector connect with each other and with the world we serve. As I noted in the previous article I wrote, the Partnership on AI, which is a collaborative effort between mega-companies such as Facebook, Apple, Google and leading non-profits such as UNICEF and Human Rights are trying to lead the conversation about the implications of AI in all of our lives.

If you tune in even a little bit into the conversation about AI, you know that we have to deal with many issues, including some of the following:

Safety: We don’t want to be in a situation where AI is created, and it is not obligated to protect human life.
Transparency: We had the recent situation with Facebook where they shut down AI, but who rules (government or business) when someone says “Houston, we have a problem”?
Labor and the Economy: Whose responsibility is it to train people as AI develops and what will their work functions be in light of a much more powerful AI partner? Will people even have jobs?
Society: For communities around the world, which certainly includes nonprofit and philanthropic work, what will be the impact of AI on philanthropy, education, charitable work, science, private/public partnerships, etc.

The reality seems to be apparently developing that there are few areas–if any–that AI will not touch.

Humanity’s Competitive Advantage

When I read about issues related to AI, I think of one thing–humanity. I believe we all have to get into the conversation now about the implications of AI. I’m someone who likes and values people precisely because we are imperfect. There is a lot of prose and poetry in the human condition. AI cannot love, demonstrate courage, hope, dream, feel fear, etc.

In my mind, those qualities are what makes humans so much better than AI. Our values are our competitive advantage in comparison to AI. There is something intrinsic within people (some call it a soul or spirit, others connect the scientific dots of all the elements that make up our brains, hearts, and bodies) that makes us unique, and yes, even exceptional.

We have a serious conversation that has to take place about AI, but it involves all humans, and we have to pay attention before we have a situation we did not bargain for in the age of technology.

The Path for Humanity as it Greets AI

In many ways, I hope that AI begins to break down the things that divide us and that we discover that as humans, we are all the same. We are. Take away the issues of money, race, religion, gender and everything else; we all bleed red.

We all hurt.

We all hope.

We all dream.

The way I see it, the time is now for humanity. It can be our finest hours at the dawn of a new age–provided we all get out of our own way and engage in a global dialogue about humanity in the age of AI.